A Message From the CEO

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Welcome to Willamette View!

Each day we strive to fulfill our vision of transforming the experience of aging. For me, this comes down to three key strengths of our culture: Respect for the individual, a spirit of collaborative engagement and our pledge to bring peace of mind to residents and their families.

First, we respect the individual choice each person makes in moving to a Life Plan Community, and we know it’s not for everyone. We understand that aging well means something different to each person who lives and works here. When we encourage residents to “get busy living,” we want that to be a choice, also. Residents can choose to be involved in the life of Willamette View as much or as little as they want, at the frequency that feels right for them, knowing that our community is there to support them.

Second, Willamette View from its beginnings has emphasized resident self-governance and engagement with all segments of our community, from residents, families and employees to our volunteer board and local businesses. Our encouragement that residents play an active leadership role is an integral part of our 64-year history of innovation. This spirit of collaborative engagement fuels our work to plan for the future; it stimulates and sustains our culture.

Third, we work hard to offer peace of mind to our residents and their families. This sense of security comes in many forms.

We pledge that our Board of Directors and employees are focused on operating our business effectively, as we have done since 1955. We pledge that our Resident Council is governing and managing day-to-day services and programs in a manner that enables each person to thrive. We pledge that, when you need health care services, you will be cared for by compassionate and professional employees. We pledge that as a nationally-accredited community, we hold ourselves to a higher standard of service. And speaking on behalf of our entire Executive Team, I pledge that our doors are always open to listen and bring you into the decisions that shape our community.

Many residents have told me “I should have moved to Willamette View years ago.” That speaks to the many strengths of our culture, and as CEO, no words could please me more. Our past success doesn’t satisfy us; we continue to dream big. We are always listening to residents’ needs and ideas. We use what we hear to improve services and create new programs that help fulfill our vision of transforming the experience of aging.

We hope you’ll stop by soon for a visit or stay as our guest for a few days to experience life at Willamette View. The coffee is on us.


Craig Van Valkenburg, CEO