Blue Heron Foundation

The Blue Heron Foundation At Willamette View is the spirit and the foundation on which Willamette View’s future is built. It generates resources to enrich the environment and quality of life for current residents, future generations and our community. Charitable giving supports Willamette View and its mission: “To Inspire the Art of Living Well.”

Two women in hard hats at a Blue Heron Foundation event
Laura Jean Jory, Marybeth Jones

Blue Heron Foundation Funds

    • Heron Fund
      This fund receives donations that are unrestricted. Unrestricted funds give the Blue Heron Foundation the ultimate flexibility to seize opportunities and address unforeseen projects or programs as they arise.
    • Good Neighbor Fund
      Provides assistance to individual residents in financial need, providing quality of life when one needs it the most. Gifts also support Willamette View’s memory care and healthcare programs.
    • Employee Education & Development Fund
      Invests in education for our employees, resulting in a committed, motivated workforce and higher quality services. This fund includes the Alan Fibish Employee Scholarship Endowment.
    • The Art of Living Well Fund
      Allows your donation to benefit specific programs and projects at Willamette View, such as artworks or Harmony Garden.
    • The Green Fund
      Your support of the Green Fund will help to enhance the physical environment at Willamette View, save utility costs, and reduce the carbon footprint of the institution and its individual residents.
    • Giving Forward Newsletter
      November 2020 (PDF)
      April 2020 (PDF)
      February 2020 (PDF)


Featured: Loraine Collacchi, Abbey Hayes

2022 Gratitude Report

2021 Gratitude Report

2020 Gratitude Report

Gifts From The Heart

Gifts from the Heart logo

Gifts From The Heart

Gifts from the Heart celebrates the special people in our lives, exceptional care received, or a life well lived. This program was established by a past resident who wanted “to do whatever I can to encourage a culture of giving at Willamette View.” Gifts from the Heart is a way to pay tribute, honor or appreciate someone because of what they do for others. So, when a “thank you” is needed, think of one of the Blue Heron Foundation funds and make a gift… from your heart.

Legacy Circle

Portrait of Jeanne Magmer, a legacy circle member

Legacy Circle

Support the future by making a planned gift

With a planned gift, you have the ability to shape the future of Willamette View—your gift will help sustain and strengthen programs and projects for years to come. There are many ways and opportunities to give. Contact the Philanthropy Director to discuss your unique situation. We are here to help you create your legacy. Willamette View is an exempt organization as described in section 501(C)(3) of the Internal Revenue Code: EIN 93-0463816.

Featured: Jeanne Magmer, Legacy Circle Member

Resident-Run Stores Contribute

Hands sorting though a rack of vintage coats and sweaters.

Resident-Run Stores Contribute

Proceeds from the three resident-managed stores—the Mart, Carousel and Pantry—help enhance the life of residents at Willamette View. The Resident Council, in consultation with the Blue Heron Foundation, determines the areas of greatest need for the stores’ proceeds.

Statue of a blue heron in an outdoor campus garden.

Ways to Give

Because Willamette View is an Oregon public benefit corporation 501(c)3, your contribution is tax deductible. More importantly, a high value is placed on the integrity of a donor’s wishes—your philanthropy will be used for the purpose you intend.

    Here are common avenues for supporting the residents and mission of Willamette View:

    • Donate by cash, check or credit card.
    • Transfer stock. You may avoid capital gains on appreciated assets.
    • Make a tax-deductible gift of a paid-up life insurance policy.
    • Donate marketable real estate.
    • IRA annual required distribution.
    • IRA QCD (Qualified Charitable Distribution) tax-free distribution.
    • Donate your car, boat or RV.
    • Give or bequeath art and jewelry.
    • Donate your refundable entrance fee.
    • Donate in periodic installments.
    • Designate Willamette View as a beneficiary of your will or trust, IRA or life insurance.

If you have questions or would like to discuss options for making a tax-deductible gift to Willamette View, please call 503-652-6203 or email [email protected] .

Blue Heron Foundation logo

Rewards and Giving Programs

Earn additional funds for the Blue Heron Foundation by signing up and shopping with these special rewards programs.

Update your account annually
Code: EV321
Willamette View, Inc.

Earn cash back at your favorite online stores every time you shop with Giving Assistant.